BOSS has always been about helping musicians make killer music.
But stability is overrated, and brand boredom is the kiss of death.
That’s why we’re completely revamping our game.
Never resting on our laurels or rehashing old ideas,
we’re pouring our insatiable musical curiosity and the expertise
we’ve honed since launching our first product in 1976 into
becoming a company that continuously creates innovative sounds.
All so that musicians can express themselves more freely
through that life-changing medium of music.
At BOSS, we don’t fear failure. We fear standing still. BREAKTHROUGH
We’re breaking through to recreate ourselves.